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PRACTICE AREAS

Contracts & Business Transactions

Conducting business operations through well-written commercial contracts is one of the most important aspects of mitigating risk, limiting liability and avoiding potential disputes. I understand the importance

Business Formation, Acquisition & Dissolution

I advise business clients on the selection of the most advantageous structure for their individual goals and guide them through the formation of the appropriate entity, including corporations, LLCs and partnerships.

Advertising & Marketing Law

My goal at Sencer Legal is to collaborate with my clients to formulate effective advertising campaigns and promotions while minimizing the risk of competitor challenges and regulatory scrutiny relating to allegations

Intellectual Property Licensing

I have the technical knowledge, business experience and legal acumen required to understand my clients’ businesses, and to help them maximize their flexibility and minimize their risks in licensing transactions.

Outside General Counsel

Many start-ups and small businesses often require advice on a wide range of legal issues, but they are not yet ready to hire a full time in-house lawyer. I satisfy the legal needs of these clients by acting as their outside general counsel at a fraction of

WHY CHOOSE ME AS YOUR BUSINESS LAWYER?

The essential considerations that should guide your selection of a legal professional to represent you in your important business dealings are:

Experience,
Value, and
Commitment to Exceptional Service.

Here is how I excel in each of these three categories:

Extensive Business
Law Experience

During a legal career spanning three decades, both as an associate attorney at prestigious law firms and in-house General Counsel for two highly successful global companies, I have developed a practical, broad-based and thorough understanding of business law, including substantial expertise in (1) commercial agreements and transactions; (2) business formation, acquisition and dissolution; (3) advertising and marketing; (4) e-commerce; (5) intellectual property licensing; (6) design and implementation of brand management and anti-counterfeiting programs; (7) employment law; (8) real estate acquisition and leasing; and (9) business insurance. I have also served as Corporate Secretary for various U.S. and overseas companies, which has enabled me to learn the particulars of corporate governance and compliance from the perspective of an actual corporate officer. You can be sure that I will utilize this depth and breadth of experience to represent you in the important legal matters impacting your business.

Big Firm Credentials at
Small Firm Rates

During the early stages of my legal career, I represented Fortune 50 clients like General Motors, Toyota, Boeing and Honda at high powered law firms, including Bryan Cave, a “Top 100” international firm with 900 lawyers, and Bowman & Brooke, a nationally renowned leader in product liability defense litigation. Lawyers at firms like these with my experience and credentials routinely charge in excess of $600 per hour, and often much more. But because I am a sole practitioner with minimal overhead, and because I strive to provide my clients the highest quality work product at an affordable cost, I charge only a fraction of those rates. If you choose to work with me, you will get a superior level of service from a lawyer that has the same training and legal skills as big firm lawyers who charge substantially more. And unlike many firms that are burdened by layers of bureaucracy and strict rules on hourly rates, I have the flexibility to work with my clients on fee arrangements that make sense depending on the particulars of each engagement.

Commitment to
Exceptional Service

During many years as the top legal executive for two multi-national companies, I retained dozens of overseas law firms to handle legal matters requiring local expertise. This put me squarely in the challenging position in which you find yourself right now: choosing an experienced lawyer at a reasonable rate who will commit to providing consistently exceptional service. Retaining and then closely managing so many lawyers in so many different countries confirmed what I first learned as a big firm associate at the start of my career: the interests of the client always come first. This means: (1) promptly responding to my clients’ calls, emails and texts; (2) providing my clients regular updates to keep them informed about the status of their matter; (3) identifying and prioritizing my clients’ needs through close collaboration, and then addressing those needs in the most efficient and practical manner; and (4) regularly requesting feedback from my clients to ensure they are satisfied with my level of service.

WHAT MY CLIENTS SAY

Bob was a consummate professional, very responsive, and detail-oriented. Working with him was an excellent experience. He usefully summarized the situation regarding California corporate law requirements and made proposals on the best path forward, all while mindful of the imperative to reduce bills.
- Managing Counsel, North America Division of Global Energy and Technology Company
Managing Counsel, North America Division of Global Energy and Technology Company

on Google
Bob has been my go to business lawyer for many years. I have relied on him to review and prepare a number of agreements and disclosures that I utilize in my insurance business. He also helped me resolve and settle a difficult vendor dispute without the need to file suit. I have always found him to be responsive, proactive and straightforward. I will continue to seek Bob’s guidance with respect to the important legal issues that affect my business.
- Michael Kort, Millennium Brokerage Group, LLC
Michael Kort, Millennium Brokerage Group, LLC

on Google
Bob has assisted me on dozens of transactions, primarily in the areas of international product licensing and distribution, vendor agreements and intellectual property protection and enforcement. He has a strong legal mind, is results oriented, doesn’t overcomplicate things unnecessarily and understands the need for urgency in closing time-sensitive projects. Bob is a true business-person’s lawyer.
- Daniela Todorovich, CEO, Bespoke Marketing Inc.

Daniela Todorovich, CEO, Bespoke Marketing Inc.

on Google
Bob Sencer has handled a number of important legal matters for me over the years, including contract review and drafting (vendor and consulting agreements, NDA’s, product licensing), company formation and corporate governance (board and shareholder meetings, resolutions), human resources (employee hires and terminations) and office leasing. I have always been impressed with Bob’s commitment to getting the deal done efficiently without getting bogged down in minutia. I know I can rely on Bob for high quality legal advice and service.
- Josh Chandler, Finance Executive

Josh Chandler, Finance Executive

I worked with Bob for 6 years during his tenure at Sunrider International. He is both highly analytical and very personable, a rare combination of traits for corporate counsel. Bob is very diligent in understanding, delineating and mitigating risks for his organization through the use of legal research, experience and hypotheticals. Bob provides excellent communication to his business partners and was always available to me when I needed information from him.
- Michael Fitch, Business Insurance Broker, Hub International
Michael Fitch, Business Insurance Broker, Hub International

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